Danex Business & Marketing Resources
The AIDA Formula

By Kevin Needham

I recently came across the AIDA formula. It is a fantastic little tool for helping you write those killer classified ads and sales letters we all need so badly.

Did you know that you can make your ads pull a 100% greater response just by changing your headline? Well that is why AIDA is so important.

Run the AIDA formula against all your sales literature and you will soon be creating winning ad copy.

A = Attention: Make sure your headline catches your readers' attention. It must excite them just by seeing it. Make sure your headline either reveals or conceals a common interest. Consider a concern that a large percentage of your target market has and use that as the theme of your headline. Here are a few you can use:


These headlines catch attention. Think of some that will catch the attention of your target audience.

I = Interest: Interest is created by giving your potential customer multiple benefits that will enhance their life. Remember, customers buy on benefits not on features.

D = Desire: You can build desire by making your offer irresistible. Include heaps of free bonuses (they can keep even if they return your product) Include an iron clad, no risk guarantee. Also it is important to build urgency into every offer. For example: "Order now in the next 72 hours and you will get this free bonus."

A = Action. Last but most important, your sales piece must have a call to action. You must ask your customer to buy. If you have captured their attention, over-whelmed them with benefits and created an undeniable desire through free bonuses and the guarantee, you must ask them to buy. You also must make it so easy for them to buy (as many payment methods as possible) that they will feel left out or disappointed if they don't.

Short and sweet. Run the AIDA formula against every piece of sales literature you are currently using and against every piece you create. It takes time in the beginning but as this concept becomes ingrained, you will find yourself writing better and better ad copy.

Kevin Needham
Publisher of Active Internet Marketing.
Business Intelligence for Successful On-line Marketers
Subscribe today to the free A.I.M Ezine.



   Internet Marketing Articles

   Writing Killer Ads!

   The AIDA Formula

   7 Commandments of Writing Highly Effective Sales Letters

   The Rule Of Repetition In Marketing

    Internet Marketing Resources

   List of Best Internet Marketing Forums

   List of Best Free Marketing Ebooks Sites

   List of Direct Marketing Companies Worldwide

   List of Market Research Companies Worldwide

   List of Mailing List Brokers Services

   List of Best Free Web Hosting Services

   List of Best Free Music Promotion Sites

   List of Music Promotion Companies

   List of Best Music and Singing Resources

   Affiliate Program Marketing Resources

   Beginner's Guide to Affiliate Programs

   List of Turnkey Affiliate Websites Providers

   List of Best Affiliate Marketing Tools

   List of Affiliate Program Directories

   List of Affiliate Programs Marketing Networks

   Privacy Statement of danex-exm.dk

   View Our Privacy Statement

   Contact Us:

   Email: web@danex-exm.dk

(c)Copyright 1997-2018 by danex-exm.dk, All rights reserved

Web Analytics
Made Easy - StatCounter